THE TRUE COST
The fashion industry is one of the most pollutant industries in the world. Fast fashion has transformed the planet: not only our human culture, but in the amount of waste we throw away annually.
Although capitalizing on weekly trends may seem like a great opportunity, the true cost is often hidden from the average consumer. Garment workers employed by the factories used by fast fashion conglomerates almost always face incredibly unsafe and even abusive working conditions, a salary vastly below the living wage, and most of these workers are women in vulnerable positions in society.
When a consumer has the ability to choose ethically sourced and made clothing, the benefit is circular: garment workers are ensured of their safety and above-living wage, the retailer can be fully informed of the product and where it comes from, the end consumer is satisfied with well-made, sustainable clothing that's made to last. Some ethical brands go further and create products made from recycled material, sometimes referred to zero-waste manufacturing.